CHROMA KEY

CHROMA KEY IS A SET OF FURNITURE PIECES UPHOLSTERED IN BLUE FABRIC. THE COLOUR REFERS TO THE FABRIC USED FOR THE BLUE-BOX EFFECT IN PHOTOGRAPHY AND CINEMATOGRAPHY, ALLOWING A SUBJECT TO BE PLACED INTO ANY BACKGROUND. THE FABRIC IS A RENDITION OF A CLASSIC UPHOLSTERY PATTERN, CREATING THE TONE OF BLUE THROUGH A MOIRÉ EFFECT OF WHITE AND BLUE STRIPES.

DESIGNERS MINALE-MAEDA TOOK THE INFLUENCE OF VISUAL CULTURE ON THE DESIGN OF OBJECTS AS A STARTING POINT. PARTICULARLY IMAGE EDITING, PACKAGING AND THE REPRODUCTION OF OBJECTS IN THE MEDIA INTRIGUED THEM. THE BLUE COLOUR AND BOXY SHAPES, THE PROTRUDING FEATURES AND THE MOIRÉ EFFECT: THE GENERIC SHAPES OF CHROMA KEY, RECLUSIVE OF THEIR CONTENT, READILY MANIPULATED AND NOISY, REVEAL THE SIDE-EFFECTS OF THE VISUAL, TURNING FAMILIAR OBJECTS INTO OBSCURE BLUE BOXES.